About This Wokrshop
Raw capitalism probably isn't the first thing you associate with yoga, but in the $7 billion-a-year industry, competition does exist, so it pays to be business savvy.
YogaWorks CEO Phil Swain explained at the 2013 Business of Yoga conference in Washington, D.C. that creating a sales culture at yoga studios includes wanting to actually be competitive instead of coasting.
"As the industry grows and bigger companies come around, you're going to have to take a serious look at how you're operating your business," said Phil.